Alternatives to Novu

Novu ranks #1 in Marketing Automation with a BenchRank score of 90.8/100. These are the 10 other marketing automation tools we rank, best first. Rank numbers show each tool's position in the full Marketing Automation ranking.

• Ranked 2

  73.6 — BenchRank score out of 100

  Mailchimp

  Mailchimp · Email and SMS marketing with automation and reporting

  Best for: Small businesses running email and SMS marketing with automation, templates and reporting

• Ranked 3

  73.4 — BenchRank score out of 100

  Postiz

  Postiz · Open-source social media scheduling with API, MCP and agent integrations

  Best for: Teams and developers scheduling posts across many networks from agents, code or n8n workflows.

• Ranked 4

  61.7 — BenchRank score out of 100

  Chatwoot

  Chatwoot · Open-source omnichannel support desk with a built-in AI assistant

  Best for: Support teams wanting one inbox across chat, email and social, with the option to self-host.

• Ranked 5

  50.5 — BenchRank score out of 100

  Dittofeed

  Dittofeed · Open-source customer engagement and messaging automation

  Best for: Product and growth teams wanting self-hostable lifecycle and transactional messaging automation

• Ranked 6

  38.8 — BenchRank score out of 100

  Mautic

  Mautic · Open source marketing automation you can self-host

  Best for: Marketing teams wanting self-hosted email and campaign automation with control over their own data.

• Ranked 7

  28.1 — BenchRank score out of 100

  Hilos

  Hilos · WhatsApp lead follow-up automation, now part of ActiveCampaign

  Best for: Sales teams that run customer follow-ups over WhatsApp and want them automated.

• Ranked 8

  27.6 — BenchRank score out of 100

  SumUp Connect

  Fivestars · POS-linked loyalty, rewards and automated customer messaging

  Best for: Small multi-location retail and hospitality businesses wanting loyalty and marketing tied to their POS

• Ranked 9

  27.4 — BenchRank score out of 100

  Airship

  Apptimize · Mobile-first cross-channel customer experience platform

  Best for: Consumer brands with mobile apps running cross-channel messaging and in-app experiences

• Ranked 10

  20.1 — BenchRank score out of 100

  Breadcrumbs

  Breadcrumbs.io · Lead scoring and routing across the GTM stack

  Best for: RevOps teams building customisable lead-scoring models for sales-assisted or PLG funnels

• Ranked 11

  15.9 — BenchRank score out of 100

  YesGraph

  YesGraph · Invite and referral recommendation service, closed in 2017

  Best for: Nobody currently — the team joined Lyft and the public API was switched off in 2017.