#1 in Marketing AutomationUpdated 2026-08

Novu

by Novu · Open-source notification infrastructure for multi-channel product messaging

90.8 — BenchRank score out of 100

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Overview

Novu is an open-source notification platform that sends messages over in-app inbox, email, SMS, push and chat from a single API. Workflows are built in the dashboard UI or in code with the @novu/framework SDK, using digest, delay and throttle steps. Embeddable React components provide the in-app inbox and user preference settings.

Best for: Development teams adding multi-channel product notifications to a web or mobile app.
Pricing: Free for 10,000 workflow runs a month, then Pro from $30/month and Team from $250/month, with Enterprise priced on request.
Runs on: WebSelf-hostedCLI

Strengths and trade-offs

Strengths

Open source, with self-hosted deployment on the Enterprise plan
Free tier covers 10,000 workflow runs a month
One API for email, in-app, SMS, push and chat
Drop-in React <Inbox /> and preferences components

Trade-offs

RBAC, SSO and SCIM are held back to the Team and Enterprise plans
Novu branding stays in place on the free tier
Free plan keeps only 24 hours of activity feed history
Extra workflow runs cost $1.20 per 1,000 above the plan allowance

Pricing

Published plans from Novu’s own pricing page, in USD. Usage charges and add-ons may apply on top.

Novu pricing tiers, monthly rates in USD
Plan	Monthly	Includes
Free	—	10,000 workflow runs per month, no credit card All channels: email, in-app, SMS, chat, push Up to 20 workflows, 2 environments, 3 team members 24-hour activity feed retention, US and EU data residency
Pro	$30	From 30,000 workflow runs, then $1.20 per 1,000 7-day activity feed retention Novu branding removed Block-based email editor with layouts
Team	$250	From 250,000 workflow runs, then $1.20 per 1,000 Up to 10 environments, 90-day retention Unlimited team members and RBAC 600 RPS trigger throughput
Enterprise	Contact sales	10M+ workflow runs with custom volume tiers SAML/OIDC SSO, SCIM directory sync, HIPAA BAA Data residency in SG, UK, AU, JP, KR or custom regions Self-hosted deployment and private Slack/Teams support

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 92 out of 100
API quality: 95 out of 100
Documentation: 90 out of 100
Agent friendliness: 95 out of 100
Pricing transparency: 100 out of 100
Changelog: 100 out of 100
Marketing site structure: 65 out of 100
Operational trust: 75 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 55 out of 100
Maintenance: 100 out of 100

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