#7 in Marketing AutomationUpdated 2026-08

Hilos

by Hilos · WhatsApp lead follow-up automation, now part of ActiveCampaign

28.1 — BenchRank score out of 100

Homepage

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Overview

Hilos automates sales messaging on WhatsApp: it profiles leads, runs automated follow-ups and connects to other tools to increase conversion. Hilos has been acquired by ActiveCampaign, and its technology is being integrated into ActiveCampaign over the coming months so that WhatsApp automations are built in the same interface as email, SMS, social and CRM automations.

Best for: Sales teams that run customer follow-ups over WhatsApp and want them automated.
Pricing: The captured text shows no prices or plans.
Runs on: Web

Strengths and trade-offs

Strengths

Profiles leads and automates WhatsApp follow-ups
Integrates with other tools in your stack
Existing customers keep the same service and sending
The whole Hilos team moves across to ActiveCampaign

Trade-offs

Acquired by ActiveCampaign and being merged into its platform
The homepage now points buyers at ActiveCampaign, not at Hilos
No pricing shown anywhere on the captured page
Captured page gives almost no detail on features or limits

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 0 out of 100
API quality: 10 out of 100
Documentation: 65 out of 100
Agent friendliness: 68 out of 100
Pricing transparency: 15 out of 100
Changelog: 0 out of 100
Marketing site structure: 70 out of 100
Operational trust: 0 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 0 out of 100

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