#8 in Marketing AutomationUpdated 2026-08

SumUp Connect

by Fivestars · POS-linked loyalty, rewards and automated customer messaging

27.6 — BenchRank score out of 100

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Pricing page

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Overview

SumUp Connect is a marketing and loyalty tool that attaches rewards, offers and automated messages to POS transactions. It builds a customer database from each sale, sends SMS and email promotions through AutoPilot messaging, and invites customers to leave reviews in return for a reward. It works with several POS systems and is sold standalone or bundled with SumUp's own POS.

Best for: Small multi-location retail and hospitality businesses wanting loyalty and marketing tied to their POS
Pricing: Connect Plus is $269/month and Connect Pro $349/month, or $199/month and $289/month when bundled with the SumUp POS; no free tier or annual rate is shown.
Runs on: Web

Strengths and trade-offs

Strengths

Links rewards, offers and messages to each POS transaction
Monthly prices published for the main plans
Automated SMS and email promotions via AutoPilot messaging
Stated to integrate with several POS systems, not only SumUp's

Trade-offs

A Lite package is referenced but never priced or described
Plus caps AI-enhanced messages at 2 per month; unlimited only on Pro
Entry price of $269/month with no free tier or trial shown
Pricing page routes to a sales form and demo, not self-serve signup

Pricing

Published plans from SumUp Connect’s own pricing page, in USD. Usage charges and add-ons may apply on top.

SumUp Connect pricing tiers, monthly rates in USD
Plan	Monthly	Includes
Connect Plus	$269	Everything in the Lite package AutoPilot messaging 2 AI-enhanced messages per month Aimed at growing businesses with multiple locations
Connect Pro	$349	Everything in the Plus package Unlimited AI-enhanced messaging Review Boost and text-to-join Aimed at established multi-location businesses
POS with Connect Plus	$199	Cloud-based POS and customer database Customer rewards and automated marketing Weekly SMS and email promotions Installation and training included
POS with Connect Pro	$289	Cloud-based POS and customer database Customer rewards and automated marketing Unlimited SMS and email promotions Installation and training included

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 0 out of 100
API quality: 0 out of 100
Documentation: 0 out of 100
Agent friendliness: 75 out of 100
Pricing transparency: 80 out of 100
Changelog: 40 out of 100
Marketing site structure: 30 out of 100
Operational trust: 40 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 60 out of 100
Maintenance: 65 out of 100

This doesn’t look right — report a problem with SumUp Connect’s score

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