#9 in Marketing AutomationUpdated 2026-08

Airship

Name: Airship
Rating: 27.4 (1 reviews)

by Apptimize · Mobile-first cross-channel customer experience platform

27.4 — BenchRank score out of 100

Homepage
Pricing page

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Overview

Airship is a cross-channel customer experience platform spanning push, SMS/RCS/MMS, email, in-app, web and mobile wallet. Teams build native app and web experiences with no code, orchestrate journeys across channels, and run segmentation, A/B testing and conversion reporting in one place. AI agents draft campaigns and scenes for human approval.

Best for: Consumer brands with mobile apps running cross-channel messaging and in-app experiences
Pricing: No prices are shown: the Airship Experience Platform is quoted on request via a contact form, and Airship Essentials is described as self-service with no rate published.
Runs on: Web

Strengths and trade-offs

Strengths

No-code editor for app and web experiences, no app update needed
Covers push, SMS/RCS/MMS, email, web, in-app and mobile wallet
Built-in A/B testing plus conversion, revenue and retention reporting
Connects to CRMs, CDPs and commerce platforms without custom code

Trade-offs

Apptimize is folded into Airship; only a legacy customer login remains
No prices published; the main platform is quoted by a sales team
One review on the site says the platform can be complex for new users
The 476% ROI figure comes from a study Airship commissioned itself

Pricing

Published plans from Airship’s own pricing page, in USD. Usage charges and add-ons may apply on top.

Airship pricing tiers, monthly rates in USD
Plan	Monthly	Includes
Airship Experience Platform (AXP)	Contact sales	Cross-channel messaging across email, SMS/RCS/MMS, push, web, wallet Customer data management, segmentation and journey orchestration Testing, optimisation and conversion/revenue reporting Partner integrations and strategic services for onboarding
Airship Essentials	—	Self-service platform, no code required Native UI for app and web experiences Automation and real-time orchestration

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 0 out of 100
API quality: 0 out of 100
Documentation: 55 out of 100
Agent friendliness: 70 out of 100
Pricing transparency: 0 out of 100
Changelog: 40 out of 100
Marketing site structure: 50 out of 100
Operational trust: 40 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 60 out of 100
Maintenance: 100 out of 100

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