BenchRank
#11 in Email & Lifecycle MarketingUpdated 2026-08

listmonk

by Listmonk · Self-hosted newsletter and mailing list manager in a single binary

25.9 — BenchRank score out of 100

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Overview

listmonk is a self-hosted newsletter, mailing list and transactional e-mail manager shipped as a single binary backed by Postgres. It manages single and double opt-in lists, segments subscribers with SQL expressions, and sends through multi-threaded, rate-limited SMTP queues. Campaigns, templates, analytics and messenger webhooks are covered by its API.

Best for
Teams that can self-host Postgres and want to run newsletters and transactional e-mail in-house.
Pricing
No prices are shown; the software is free and open source under AGPLv3, so the cost is your own hosting and SMTP.
Runs on
Self-hosted

Strengths and trade-offs

Strengths

  • Free and open source under AGPLv3
  • Single binary plus Postgres; low CPU and memory use
  • SQL segmentation over single and double opt-in lists
  • Templates via drag-and-drop, WYSIWYG, Markdown or raw HTML

Trade-offs

  • Self-hosted only: you run Postgres, SMTP and upgrades yourself
  • AGPLv3 may rule it out for embedding in proprietary products
  • No hosted plan from the project; listed providers are unaffiliated
  • Dynamic templating relies on Go template syntax and functions

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support
0 out of 100
API quality
0 out of 100
Documentation
20 out of 100
Agent friendliness
65 out of 100
Changelog
100 out of 100
Marketing site structure
30 out of 100
Operational trust
0 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness
65 out of 100
Maintenance
100 out of 100

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