Virool
by Virool · Programmatic native video advertising for brands and agencies
11.6 — BenchRank score out of 100
Screenshots of Virool
Homepage
Overview
Virool is a native video advertising platform for brands and agencies. Advertisers target audiences using a proprietary DMP of 450 million unique profiles, place creatives in native and outstream inline units on publisher sites, and track results in a dashboard showing real-time, site-level performance. An eIQ feature reports viewer reactions such as laughs and shares.
- Best for
- Brands and agencies buying programmatic video ad placements with audience-level targeting
- Pricing
- No plan prices or media rates are published; the site says an account is free to create and a campaign can be launched for as little as $100.
- Runs on
- Web
Strengths and trade-offs
Strengths
- Proprietary DMP of 450MM profiles for granular targeting
- Dashboard shows real-time, site-level performance transparency
- eIQ feature reports viewer reactions such as laughs and shares
- Campaigns can be launched from as little as $100
Trade-offs
- No rate card, CPM or platform fee is published anywhere on the site
- Homepage performance chart is dated December 2013 to January 2014
- Covers video advertising only; no other channels or formats described
- Named case studies are all large brands, with no figures for smaller spends
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
- MCP support
- 0 out of 100
- Documentation
- 0 out of 100
- Agent friendliness
- 44 out of 100
- Changelog
- 0 out of 100
- Marketing site structure
- 30 out of 100
- Operational trust
- 0 out of 100
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
- Openness
- 60 out of 100
- Maintenance
- 15 out of 100
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