#15 in Product AnalyticsUpdated 2026-08

Umami

by Umami · Cookie-free web analytics, self-hosted or managed

52.3 — BenchRank score out of 100

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Pricing page

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Overview

Umami is a web analytics tool showing pageviews, visitors, bounce rate and average visit time on one dashboard, filterable by date range, country and device. It also covers custom events, funnels, user retention, user journeys, UTM parameters, attribution and revenue, plus session replays and heatmaps on higher plans. It is open source and self-hostable, or available as managed Umami Cloud.

Best for: Site owners wanting cookie-free web analytics they can self-host or buy as a managed service
Pricing: Self-hosting is free and Umami Cloud starts at $0/month (Hobby), then $20/month (Pro) and $200/month (Business) with per-event overages, with custom-priced Enterprise.
Runs on: Self-hostedCLI

Strengths and trade-offs

Strengths

No cookies, so no consent banner; GDPR and CCPA compliant
Open source and free to self-host
Free tier: 100K events, 1 website, 6 months retention
Data export via API or dashboard, stated as no lock-in

Trade-offs

Session replays and heatmaps only on the $200/month Business plan
Self-hosted version lacks email reports and the streaming API
Hobby tier caps at 1 website and 6 months of data retention
Events over the plan limit bill per event, so cost tracks traffic

Pricing

Published plans from Umami’s own pricing page, in USD. Usage charges and add-ons may apply on top.

Umami pricing tiers, monthly rates in USD
Plan	Monthly	Includes
Hobby	Freeper month	Up to 100K events per month 1 website 6 month data retention Community support
Pro	$20per month	1 million events included, then $0.00003 per event Up to 20 websites and 10 team members 2 year data retention, API access Email support
Business	$200per month	10 million events included, then $0.00002 per event Unlimited websites and team members, 5 year retention Session replays (5,000 included) and heatmaps White-labeling, streaming API, email and chat support
Enterprise	Contact sales	SAML SSO and audit log Custom data retention and custom pricing Uptime SLA and onboarding support Invoice billing

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 0 out of 100
API quality: 30 out of 100
Documentation: 70 out of 100
Agent friendliness: 65 out of 100
Pricing transparency: 100 out of 100
Changelog: 80 out of 100
Marketing site structure: 75 out of 100
Operational trust: 35 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 85 out of 100
Maintenance: 100 out of 100

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