#5 in Sales Engagement & OutreachUpdated 2026-08

LinkedIn Sales Navigator

by Rapportive · B2B prospecting and outreach built on LinkedIn data

21.4 — BenchRank score out of 100

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Overview

Sales Navigator is a B2B prospecting tool built on LinkedIn member data. Sellers target prospects with 50+ search filters and CRM integrations, then reach out using 50 InMail messages a month, warm introductions from teammates, and AI-drafted messages via Message Assist. Account IQ and Lead IQ produce AI summaries for buyer calls, with insights surfaced inside the CRM.

Best for: Individual sellers and B2B sales teams who prospect and message buyers on LinkedIn
Pricing: The captured pages show three plans — Core, Advanced and Advanced Plus — and a free trial, but no prices; Advanced Plus is presented via a demo request.

Strengths and trade-offs

Strengths

50+ search filters for targeting prospects on LinkedIn data
50 InMail messages a month included from the entry plan
AI drafting and call prep via Message Assist, Account IQ, Lead IQ
CRM sync and sales-tool integrations on Advanced Plus

Trade-offs

No prices published; the page offers only trials and demos
CRM sync sits on the top Advanced Plus plan, which is demo-led
Quoted gains (45% deal size) come from LinkedIn's own data

Pricing

Published plans from LinkedIn Sales Navigator’s own pricing page, in USD. Usage charges and add-ons may apply on top.

LinkedIn Sales Navigator pricing tiers, monthly rates in USD
Plan	Monthly	Includes
Core	—	Best for individual sellers Advanced search filters 50 InMail messages/month Free trial available
Advanced	—	Best for sales teams Everything in Core AI lead and account insights Team-collaboration tools
Advanced Plus	Contact sales	Best for teams with CRMs Everything in Advanced CRM sync Sales-tool integrations

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 0 out of 100
API quality: 0 out of 100
Documentation: 15 out of 100
Agent friendliness: 65 out of 100
Pricing transparency: 20 out of 100
Changelog: 40 out of 100
Marketing site structure: 40 out of 100
Operational trust: 25 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 40 out of 100
Maintenance: 15 out of 100

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