#20 in Product AnalyticsUpdated 2026-08

Matomo

by Matomo · Privacy-first web analytics, cloud-hosted in Europe or self-hosted

38.8 — BenchRank score out of 100

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Overview

Matomo is a web analytics platform covering pages, traffic sources, conversions, events, funnels, segmentation, heatmaps, session recordings and A/B testing. It is installed with a line of JavaScript, log analytics, or one of 100+ integrations such as WordPress and Google Tag Manager, and runs either on Matomo's cloud servers in Europe or on your own infrastructure. It also reports traffic from AI assistants and chatbots.

Best for: Teams needing GDPR-compliant web analytics with data ownership, EU-hosted or self-hosted.
Pricing: Cloud Business starts at GBP 17 per month excluding tax for 50,000 hits and rises with traffic tiers, Enterprise is contact-sales, and self-hosting on-premise is free.
Runs on: WebAndroidSelf-hosted

Strengths and trade-offs

Strengths

Unsampled data, with cookieless and first-party tracking options
Runs on Matomo's EU cloud or self-hosted on your own servers
Business plan includes funnels, A/B testing and session recording
Imports Google Analytics history when switching

Trade-offs

Cloud price rises with traffic tiers; extra hits cost GBP 1.70 per 5,000
Business caps heatmaps at 1,500 pageviews and 150 recordings a month
Cloud data sits in Frankfurt only; other locations require self-hosting
Enterprise has no published price and all allowances are custom

Pricing

Published plans from Matomo’s own pricing page, in GBP. Usage charges and add-ons may apply on top.

Matomo pricing tiers, monthly rates in GBP
Plan	Monthly	Includes
Business	£17per month for 50,000 hits (excl. tax)	30 websites, 30 team members, 100 segments, 150 goals Funnels, Users Flow, A/B testing, Crash Analytics, Media Analytics 1,500 heatmap pageviews and 150 session recordings per month 24 months raw data retention, email support
Enterprise	Contact sales	Custom websites, team members, segments and goals Custom raw data retention and custom branding white label Email support plus a Customer Success Manager Custom pricing and allowances on request

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 0 out of 100
API quality: 10 out of 100
Documentation: 35 out of 100
Agent friendliness: 68 out of 100
Pricing transparency: 45 out of 100
Changelog: 100 out of 100
Marketing site structure: 65 out of 100
Operational trust: 50 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 40 out of 100
Maintenance: 100 out of 100

This doesn’t look right — report a problem with Matomo’s score

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