#23 in Product AnalyticsUpdated 2026-08

Lua.sh

by Lua.sh · Open-source link shortening with an API and click analytics

32.8 — BenchRank score out of 100

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Pricing page

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Overview

Lua.sh is an open-source link shortening platform for creating and managing short links programmatically. It offers custom domains, QR code generation, SSL-secured redirects and a dashboard for organising links, plus an API with per-plan rate limits. Analytics cover clicks, referrers and geographic data through a real-time events stream.

Best for: Marketing and developer teams who need branded short links with API access and click analytics.
Pricing: Free plan at $0/month, then $19/month (Starter), $49/month (Pro) and $149/month (Growth); the Scale tier's price is not shown, and annual billing is stated to give two months free.
Runs on: Web

Strengths and trade-offs

Strengths

Open source, with a free plan at $0/month
API access, QR codes and SSL included on every plan
Custom domains from 3 on Free up to 500 on Scale
30-day money-back guarantee on paid plans

Trade-offs

Tracked clicks are capped: 10,000/mo on Free, 50,000/mo on Starter
Free plan is one user, 3 domains and 30-day analytics retention
Priority support and an account manager come only with Scale
Scale tier's price is not published on the pricing page

Pricing

Published plans from Lua.sh’s own pricing page, in USD. Usage charges and add-ons may apply on top.

Lua.sh pricing tiers, monthly rates in USD
Plan	Monthly	Includes
FREE	Freeper month	100 new links/mo 3 custom domains, 1 team member API access at 60 requests/min 30-day retention; no premium domains
STARTER	$19per month	1,000 new links/mo, 50,000 tracked clicks/mo 10 custom domains, 2 team members API access at 120 requests/min 1 year retention; premium domains included
PRO	$49per month	5,000 new links/mo, 150,000 tracked clicks/mo 50 custom domains, 5 team members API access at 200 requests/min 100 tags, 1 year retention
GROWTH	$149per month	20,000 new links/mo, 500,000 tracked clicks/mo 200 custom domains, 10 team members API access at 400 requests/min 400 tags, 1 year retention
SCALE	—per month	100,000 new links/mo, 2M tracked clicks/mo 500 custom domains, 20 team members API access at 1,000 requests/min 3 year retention, priority support and account manager

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 0 out of 100
Documentation: 0 out of 100
Agent friendliness: 50 out of 100
Pricing transparency: 100 out of 100
Changelog: 25 out of 100
Marketing site structure: 60 out of 100
Operational trust: 15 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 40 out of 100
Maintenance: 70 out of 100

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