Fathom Analytics
by Fathom Lite · Cookie-free web analytics with forever data retention
67.2 — BenchRank score out of 100
Screenshots of Fathom Analytics
Homepage Pricing page
Overview
Fathom Analytics is a web analytics service positioned as a Google Analytics alternative. You add a single 2kB script to any site, CMS or framework and see real-time traffic, custom events and UTM campaign data on a dashboard. It anonymises IP addresses without cookies, filters out bots and scrapers, and retains your data for as long as you are a customer.
- Best for
- Site owners who want simple, cookie-free traffic analytics without GDPR consent banners.
- Pricing
- No free plan: a 7-day trial, then pageview-based plans starting at $15/month, with the up-to-500,000-pageview plan at $45/month and two months free when paying yearly.
- Runs on
- Web
Strengths and trade-offs
Strengths
- Single 2kB script works with any site, CMS or framework
- No cookies, so no consent banner; GDPR and CCPA compliant
- Data kept forever while you remain a customer
- Event, ecommerce and UTM tracking included on every plan
Trade-offs
- No free plan; paid from $15/month after a 7-day trial
- Custom events and API calls count towards the pageview limit
- API access capped at 600 requests per hour
- No pre-sales calls or live demos offered
Pricing
Published plans from Fathom Analytics’s own pricing page, in USD. Usage charges and add-ons may apply on top.
| Plan | Monthly | Includes |
|---|---|---|
| Up to 500,000 pageviews | $45per month, up to 500,000 pageviews |
|
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
- MCP support
- 0 out of 100
- API quality
- 55 out of 100
- Documentation
- 90 out of 100
- Agent friendliness
- 98 out of 100
- Pricing transparency
- 100 out of 100
- Changelog
- 80 out of 100
- Marketing site structure
- 85 out of 100
- Operational trust
- 75 out of 100
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
- Openness
- 60 out of 100
- Maintenance
- 65 out of 100
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