#3 in Social Media ManagementUpdated 2026-08

Sprout Social

by Datarank · Per-seat social media management with publishing, listening and analytics

35.7 — BenchRank score out of 100

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Pricing page

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Overview

Sprout Social is a social media management platform covering scheduled publishing, a consolidated inbox for engagement and review management, reporting and social listening. It connects to networks including Facebook, X, Instagram, LinkedIn, Threads, Pinterest and TikTok, plus Salesforce. Plans are sold per seat, with paid add-ons for analytics, listening, employee advocacy and influencer marketing.

Best for: Marketing teams running several social profiles who need publishing, engagement and analytics together
Pricing: Per-seat subscription from $79 per seat/month (Essentials, billed annually; $99 billed monthly) up to $399 per seat/month for Advanced, with custom pricing for Enterprise and a 30-day free trial.
Runs on: WebAndroid

Strengths and trade-offs

Strengths

Unlimited social profiles from the Professional plan upwards
Publishing, inbox, listening and reporting in one platform
30-day free trial with no credit card required
iOS and Android apps included on every plan

Trade-offs

Priced per seat, so cost rises with every team member added
Listening and Premium Analytics are paid add-ons, not included in plans
API and helpdesk integrations only from the $399 Advanced plan
Headline prices assume annual billing; monthly billing costs more

Pricing

Published plans from Sprout Social’s own pricing page, in USD. Usage charges and add-ons may apply on top.

Sprout Social pricing tiers, monthly and annual rates in USD
Plan	Monthly	Annual (per month)	Includes
Standard	—per seat	$199	5 social profiles Consolidated inbox and collaboration tools Keyword and location monitoring Review management
Professional	—per seat	$299	Everything in Standard Unlimited social profiles Message tagging Competitor, tag and paid insights
Advanced	—per seat	$399	Everything in Professional Sentiment in Smart Inbox and Reviews Sprout API and helpdesk integrations Message Spike Alerts
Enterprise	Contact sales	—	Everything in Advanced White-glove onboarding and implementation Dedicated SSO setup support Priority customer support
Essentials	$99per seat	$79	Connect up to 5 social profiles Optimal send times Profile and post-level reporting

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 0 out of 100
API quality: 0 out of 100
Documentation: 10 out of 100
Agent friendliness: 73 out of 100
Pricing transparency: 100 out of 100
Changelog: 40 out of 100
Marketing site structure: 65 out of 100
Operational trust: 60 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 0 out of 100

This doesn’t look right — report a problem with Sprout Social’s score

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