#16 in Product AnalyticsUpdated 2026-08

Countly

by Countly · First-party analytics and engagement, self-hosted or in a private cloud

46.8 — BenchRank score out of 100

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Overview

Countly is a digital analytics and customer engagement platform run on a managed private cloud (Flex) or on the customer's own infrastructure (Enterprise). It collects first-party data through 10 SDKs and a write API, and covers event, session and user analytics, dashboards, funnels, retention and crashes, plus push notifications, in-app messaging, surveys, A/B testing and remote config.

Best for: Teams wanting product analytics plus in-app engagement on self-hosted or regional private cloud
Pricing: Flex starts at $175/month on managed private cloud with usage-based rather than seat-based pricing, Enterprise self-hosting is custom-priced, and a free trial is offered.
Runs on: Self-hosted

Strengths and trade-offs

Strengths

Self-hosted or managed private cloud, with no default vendor access
10 SDKs for mobile, web, desktop and connected devices, plus a write API
Analytics and engagement in one platform, without third-party tools
Supports GDPR, HIPAA, CCPA and PDPL; BAAs for eligible customers

Trade-offs

Adaptivity and Intelligence are paid add-ons on Flex, bundled only with Enterprise
Flex starts at $175/month; the usage rates behind that are not published
Enterprise pricing is quote-only and routed through a demo booking
SLA is optional on Flex and included only with Enterprise

Pricing

Published plans from Countly’s own pricing page, in USD. Usage charges and add-ons may apply on top.

Countly pricing tiers, monthly rates in USD
Plan	Monthly	Includes
Flex	$175starting price, usage-based	Managed private cloud, choose your region Advanced Analytics included Adaptivity and Intelligence available as add-ons Usage-based pricing, not seat-based; SLA optional
Enterprise	Contact sales	Self-hosted on your own infrastructure All three capability suites included Fully customer-owned data and data location SLA included

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 70 out of 100
API quality: 0 out of 100
Documentation: 0 out of 100
Agent friendliness: 100 out of 100
Pricing transparency: 100 out of 100
Changelog: 0 out of 100
Marketing site structure: 75 out of 100
Operational trust: 50 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 60 out of 100
Maintenance: 100 out of 100

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