#12 in Product AnalyticsUpdated 2026-08

Amplitude Guides and Surveys

by Command AI · In-app guides and surveys built into the Amplitude platform

54.7 — BenchRank score out of 100

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Overview

Amplitude Guides and Surveys is the in-app messaging part of the Amplitude platform. It creates tours, checklists, announcements, tooltips, banners and modals, plus NPS, microsurveys and feedback surveys, triggered by in-product behaviour rather than fixed rules. Built-in guardrails and prioritisation logic control how often users see them, and it works with Amplitude Analytics, Session Replay, cohorts and experimentation.

Best for: Teams already on Amplitude that want in-app guides and surveys targeted on user behaviour
Pricing: Free plan includes limited guides and surveys; the feature is priced by the number of guides and surveys created and sold as an add-on to the Plus plan (starts at $0, event-based) or bundled with the contact-sales Growth and Enterprise plans, with no per-guide figures published.
Runs on: Web

Strengths and trade-offs

Strengths

Targeting built on Amplitude behavioural cohorts and analytics
Guardrails and prioritisation limit back-to-back popups
Priced by number of guides and surveys, not by event volume
Included with limited use on the free plan, no credit card

Trade-offs

Unlimited guides, A/B testing and custom CSS need Growth or Enterprise
Growth and Enterprise are contact-sales with no published prices
Not sold standalone; only available within the Amplitude platform
Free plan's guide and survey limits are not quantified

Pricing

Published plans from Amplitude Guides and Surveys’s own pricing page, in USD. Usage charges and add-ons may apply on top.

Amplitude Guides and Surveys pricing tiers, monthly rates in USD
Plan	Monthly	Includes
Free	—per account	2M events/month, no time limit, no credit card Limited Experiments, Guides & Surveys 10K monthly session replays Unlimited seats; AI Agents and MCP
Plus	Freeevent-based	Starts at $0; first 2M events/month free Scales up to 70M events; credit card required Guides and Surveys available as an add-on 20 behavioural cohorts, alerts, heatmaps, 2-year retention
Growth	Contact sales	Custom event-based pricing Unlimited live guides and surveys, A/B testing for nudges Custom CSS, advanced theming, Air Traffic Control SSO and project permissions; 20K monthly session replays
Enterprise	Contact sales	Custom event-based pricing Everything in Growth, plus data access controls Advanced user management including RBAC 50K monthly session replays, unlimited projects per portfolio

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 85 out of 100
API quality: 10 out of 100
Documentation: 35 out of 100
Agent friendliness: 85 out of 100
Pricing transparency: 100 out of 100
Changelog: 40 out of 100
Marketing site structure: 50 out of 100
Operational trust: 25 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 60 out of 100
Maintenance: 100 out of 100

This doesn’t look right — report a problem with Amplitude Guides and Surveys’s score

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