#4 in Advertising & CampaignsUpdated 2026-08

Bitly

by bit.ly · Short links, QR Codes and click analytics in one platform

43.5 — BenchRank score out of 100

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Overview

Bitly creates short links and dynamic QR Codes and tracks the clicks and scans they receive. Links can use custom domains and back-halves, QR Codes can be restyled and redirected after printing, and results appear in dashboards broken down by geography, referrer and device. It also builds no-code landing pages and offers an API, webhooks and app integrations.

Best for: Marketing teams needing branded short links, dynamic QR Codes and click tracking in one place
Pricing: Free tier, then $10/month for Core, $29/month for Growth and $199/month for Premium when billed annually, with Enterprise priced on quote.

Strengths and trade-offs

Strengths

Unlimited clicks and scans on every plan, including the free tier
Dynamic QR Codes can be redirected after they are printed
Click data split by geography, referrer and device
API access on all plans, from 1,000 to 50,000 requests a month

Trade-offs

Monthly caps apply: Core allows 100 links and 5 QR Codes a month
Branded links and a custom domain need the $29/month Growth plan
Click data kept 30 days on Core; a year needs the $199/month plan
User management, SSO, webhooks and activity logs are Enterprise-only

Pricing

Published plans from Bitly’s own pricing page, in USD. Usage charges and add-ons may apply on top.

Bitly pricing tiers, monthly and annual rates in USD
Plan	Monthly	Annual (per month)	Includes
Free	Freeper account	Free	5 links and 2 QR Codes per month 3 custom back-halves per month 2 custom landing pages, Bitly branded Unlimited clicks and scans, no click data history
Core	—per account	$10	100 links and 5 QR Codes per month 30 days of click and scan data UTM Builder and link/QR Code redirects Bitly Assist AI link creation and analysis
Growth	—per account	$29	500 links and 10 QR Codes per month Branded links and one complimentary custom domain 120 days of click and scan data Bulk link and QR Code creation
Premium	—per account	$199	3,000 links and 200 QR Codes per month 1 year of click and scan data City-level and device data, campaign tracking Mobile deep linking
Enterprise	Contact sales	—	Custom link, QR Code and landing page volumes Multiple users, group permissions and SSO High-volume API and webhook access, 99.99% uptime Assigned customer success manager and priority support

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 60 out of 100
API quality: 0 out of 100
Documentation: 0 out of 100
Agent friendliness: 70 out of 100
Pricing transparency: 85 out of 100
Changelog: 40 out of 100
Marketing site structure: 45 out of 100
Operational trust: 100 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 60 out of 100
Maintenance: 100 out of 100

This doesn’t look right — report a problem with Bitly’s score

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