#4 in Product AnalyticsUpdated 2026-08

Amplitude

by Amplitude · Product analytics, session replay and experimentation on one event platform

76.8 — BenchRank score out of 100

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Overview

Amplitude is a digital analytics platform covering product and marketing analytics, session replay, heatmaps, feature and web experimentation, feature flags, guides and surveys, and data activation. Teams instrument events through SDKs and query them via dashboards or a natural-language agent. Data can also be reached through MCP from tools such as Claude and Cursor.

Best for: Product teams wanting analytics, session replay and experimentation in one tool, starting free
Pricing: Free plan with 2M events per month; Plus starts at $0 and scales with event volume; Growth and Enterprise are custom-priced on volume and features.
Runs on: Web

Strengths and trade-offs

Strengths

Free plan: 2M events/month, no credit card, no time limit
Unlimited seats on every plan
Full platform on all plans: replay, experiments, guides, surveys
MCP access from Claude, Cursor and other AI tools on all plans

Trade-offs

Growth and Enterprise prices are not published; you must contact sales
Plus pricing is event-volume based, so the rate is only shown in a bill estimator
Free plan caps replays at 10K/month and limits experiments, guides and surveys
SSO, project permissions and RBAC require Growth or Enterprise

Pricing

Published plans from Amplitude’s own pricing page, in USD. Usage charges and add-ons may apply on top.

Amplitude pricing tiers, monthly rates in USD
Plan	Monthly	Includes
Free	—	2M events/month forever, no credit card Basic product analytics, AI Agents and MCP 10K monthly session replays, 2,000 AI feedback records Limited experiments, guides and surveys
Plus	Freeevent volume based	Starts at $0; first 2M events/month free Scales up to 70M events Custom events and formulas, 20 behavioural cohorts, alerts Heatmaps and 2-year data retention
Growth	Contact sales	Advanced behavioural exploration and currency conversion Monitoring and alerts, 20K monthly session replays SSO and project permissions Unlocks add-ons such as unlimited experiments and account analytics
Enterprise	Contact sales	Unlimited projects per portfolio Data access controls and advanced user management with RBAC 50K monthly session replays, unlimited monitoring and alerts Dedicated support and custom data retention

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 92 out of 100
API quality: 20 out of 100
Documentation: 90 out of 100
Agent friendliness: 98 out of 100
Pricing transparency: 100 out of 100
Changelog: 100 out of 100
Marketing site structure: 60 out of 100
Operational trust: 70 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 60 out of 100
Maintenance: 100 out of 100

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